Bridging the gap between the world of Social Application and Banking - May Michelson (PayKey) (az előadás angol nyelvű szinkrontolmácsolás nélkül)
Millennials spend most of their time on their smartphones and in social and messaging apps. Despite efforts by banks to offer advanced mobile services, millennials are often dissatisfied with their ability to access financial services from their banks. As new financial players gain traction in the market, banks are constantly searching for innovative solutions that will appeal to the lifestyle and the needs of millennials.
PayKey bridges the gap between banking and social, enabling banks to have their brands become a part of their customers’ social and messaging experience. PayKey enables banks to provide their customers with the ability to initiate and complete a range of financial services, including P2P payments, request payment, balance check, cardless withdrawal, and more, from within any mobile application. Offering a cross-platform banking button on the smartphone’s keyboard boosts the bank’s brand engagement while making the banking experience quick, contextual, and simple for users.